I am currently consulting as the User Experience Lead on the Get homepage, under the Telia Group. During my time here, I have optimized and redesigned the ordering process for the Get boX.
The redesign resulted in the percentage of orders completed online increasing from 10% to over 50%, as opposed to via customer service. This was the first time in Get's history that they sold more boxes online than any other method. It also reduced the dropoff rate due to warnings about low internet speeds from 65% to 15%.